Tubi Adds “Mixtapes” to Turn Streaming Recommendations Into a Social Experience

Tubi is launching Mixtapes, a new feature that lets viewers build and share personal collections from its library of nearly 400,000 movies and television episodes. The feature is available now on mobile and web, and it reflects a growing idea in entertainment: discovery is more fun when it feels human, personal, and social.

A Tubi Mixtape can be built around almost anything—a mood, a memory, a favorite decade, a genre obsession, a person, or a specific viewing occasion. Users can title their collections, write descriptions, arrange titles in any order, and either publish the results for others or keep them private.

Tubi also allows users to describe what they want and receive an AI-assisted starting point, which they can then edit or rebuild. That balance is important. Instead of letting an algorithm completely determine the recommendation, the platform gives viewers a creative role in shaping and sharing it.

The inspiration is obvious: music mixtapes. Before streaming services, people used carefully sequenced songs to express taste, emotion, and identity. Tubi is trying to apply that same behavior to film and television. A user might create “Cozy Fall Romcom Vibes,” “Near-Gothic Horror,” “Millennial Memory Lane,” or a martial-arts guide for friends.

The move also gives Tubi a reason to be more than a free streaming library. With 110 million monthly active users, the service is trying to create a fan-driven ecosystem where people recommend hidden gems, build niche communities, and keep returning for new collections.

Tubi is using a familiar product feature—saved lists—and turning it into community content. Instead of only consuming recommendations from an algorithm, users can become curators whose taste has value to other people.